Topgolf International, Inc. Privacy Policy

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UPDATED: December 30, 2019

Topgolf International, Inc., a company having its principal place of business at N. Central Expressway, Suite 1200 Dallas, TX 75231, and its subsidiaries ("Topgolf" or "we" or "our" or "us") are committed to respecting your privacy. This Privacy Policy describes the types of personally identifiable information collected about you (“personal information”), what we do with it and with whom we share it. It is your responsibility to review this Privacy Policy carefully, especially before providing any personal information at our physical locations or locations where our products or services are installed ("Locations") or through any website or our mobile applications (collectively, "Site").

Please note that the headings contained in this Privacy Policy are inserted for convenience of reference only and shall not in any way define or affect the meaning, construction or scope of any of the provisions contained in this Privacy Policy.


Summary of Key Points

Information We Collect and Bases for Processing

We collect your name and contact information, and other information you provide us through registration pages, surveys and other submissions through this Site and at the Locations.
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How Personal Information We Collect is Used

We use your information to respond to your requests for information and otherwise provide you with products and services, display in-game statistics at Locations and Site, and analyze customer behaviors and trends to enhance your experiences.
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Site Usage Information & Cookies

We use cookies and similar technologies to help provide our Site, offer you a more personalized user experience, and market products and services to you.
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Mobile Terms & Conditions

With your consent, we will send certain marketing text messages. However, you can unsubscribe from such messages at any time.
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Contests and Sweepstakes

You are required to share certain personal information to enter contests and sweepstakes. Certain contests and sweepstakes are subject to their own terms and conditions.
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Sharing Your Personal Information

We share your personal information about you with third parties to perform the purposes for which the information is collected, complete transactions on your behalf, respond to requests, and fulfil other business and compliance purposes.
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Children's Privacy

We do not target or knowingly collect any personal information from children under the age of 13.
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Security of Your Personal Information

We maintain and require appropriate technical, administrative and physical security measures designed to protect your personal information.
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Changes To This Privacy Policy

Changes to the Privacy Policy will be reflected at the top of this Privacy Policy, and we will obtain your consent as required by applicable law.
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Data Subject Rights

You have certain rights to request access, rectification, deletion or other actions regarding your personal information where required by applicable law. 
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Links to Other Sites

This Site includes links and references to other websites administered by unaffiliated third parties. This Privacy Policy does not apply to such third party websites.
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Cross-Border Data Transfers

We provide appropriate protections for cross-border transfers of your personal information where specified by law.
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Other issues

We provide other information in this Privacy Policy about: (i) the legal basis for our collection and processing of personal information; (ii) the consequences for not providing personal information; (iii) automated decision-making; (iv) do-not-track ("DNT") signals; (v) data retention; and (vi) links to third party websites.
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Questions and More Information

If you have questions about this Privacy Policy, please contact us.
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Information We Collect

Personal information collected about you includes your name and address, gender, age, telephone number and email address, and other information we maintain about you when you visit our Locations and voluntarily contact us through this Site, including information you provide on sign-up and membership registration pages, surveys, or other submission and/or purchases through this Site. We also collect certain personal information through your use of a mobile device, such as smartphones, tablets and iPads. This information includes your mobile device identifier, device type and IP address. To learn more about how to control the collection of the information we collected about you from such devices, please see the Site Usage Information & Cookies section below. The Privacy Policy does not apply to personal information collected from employees in the EU.

Below are examples of the type of information we collect and how we use that information:

Context Types of Data Primary Purpose for Collection
and Use of Data
Account Registration We collect your name, gender, age and contact information when you create an account. We also collect information relating to the actions that you perform while logged into your account. We have a legitimate interest in providing account related functionalities to our users. Accounts can be used for easy checkout and to save your preferences and transaction history.
Cookies and first party tracking We use cookies and clear GIFs. "Cookies" are small pieces of information that a website sends to a computer's hard drive while a web site is viewed. See our Cookie Policy for more information. We have a legitimate interest in making our website operate efficiently.
Cookies and Third Party Tracking We participate in behavior-based advertising, this means that a third party uses technology (e.g., a cookie) to collect information about your use of our website so that they can provide advertising about products and services tailored to your interests on our website, or on other websites. See our Cookie Policy for more information. We have a legitimate interest in engaging in behavior-based advertising and capturing website analytics.
Demographic Information We collect personal information, such as your age, gender or location. We have a legitimate interest in understanding our users and providing tailored services.
Geolocation Information We may collect geolocation data based on your use of the Site. We have a legitimate interest in understanding the location of our users.
Distance Information When you use one of our Apps we collect your location from the GPS, Wi-Fi, and/or cellular technology in your device to determine your location and your distance from one of our locations or to confirm what location you are visiting. We have a legitimate interest in understanding our users and providing tailored services. In some contexts our use is also based upon your consent to provide us with geo location information.
Email Interconnectivity If you receive email from us, we use certain tools to capture data related to when you open our message, click on any links or banners it contains and make purchases. We have a legitimate interest in understanding how you interact with our communications to you.
Employment If you apply for a job posting, or become an employee, we collect information necessary to process your application or to retain you as an employee. This may include, among other things, your Social Security Number. Providing this information is required for employment. We use information about current employees to perform our contract of employment, or the anticipation of a contract of employment with you. In some contexts, we are also required by law to collect information about our employees. We also have a legitimate interest in using your information to have efficient staffing and work force operations.
Feedback/Support If you provide us feedback or contact us for support we will collect your name and e-mail address, as well as any other content that you send to us, in order to reply. We have a legitimate interest in receiving, and acting upon, your feedback or issues.
Game Activity When you participate in a gameplay at one of our locations or through the WGT Application, we will collect information necessary to track your performance against other participants. We have a legitimate interest in keeping track of your performance in games to effectively deliver our services to you.
Golf Lessons and Leagues We collect your information when you sign up for golf lessons or leagues at one of our locations. We have a legitimate interest in communicating with you regarding your golf lessons or league participation.
Incident Reporting If there is a circumstance in which an incident takes place at one of our locations, we may collect information from you to ensure the incident is properly recorded and remedied. We have a legitimate interest in resolving any incidents that take place at our various locations.
Mailing List When you sign up for one of our mailing lists we collect your email address or postal address. We share information about our products and services with individuals that consent to receive such information. We also have a legitimate interest in sharing information about our products or services.
Mobile Devices We collect information from your mobile device such as unique identifying information broadcast from your device when visiting our website or when visiting one of our stores. We have a legitimate interest in identifying unique visitors, and in understanding how users interact with us on their mobile devices.
Order Placement We collect your name, billing address, shipping address, e-mail address, phone number, and credit card number when you place an order. We use your information to perform our contract to provide you with products or services.
Partner Promotion We collect information that you provide as part of a co-branded promotion with another company. We have a legitimate interest in fulfilling our promotions.
Reservations We collect your information that you provide in order to make a reservation at one of our locations. We have a legitimate interest in facilitating your ability to make advance reservations to one of our locations.
Surveys When you participate in a survey we collect information that you provide through the survey. If the survey is provided by a third party service provider, the third party’s privacy policy applies to the collection, use, and disclosure of your information. We have a legitimate interest in understanding your opinions, and collecting information relevant to our organization.
Sweepstakes or contests When you participate in a sweepstakes or contest we collect information about you which includes contact information to notify you if you are selected. We have a legitimate interest in operating the sweepstakes. In some contexts we are also required by law to collect information about those that enter into our sweepstakes, and we have a legitimate interest in complying with those laws.
Ticketing Information When you purchase tickets to one of our events, such as a special event at one of our locations, admission to one of our camps/academies, or a musical performance, we collect information about you to process the transaction, which includes your contact information and credit card information. We have a legitimate interest in fulfilling your ticket purchase order.
Website interactions We use technology to monitor how you interact with our website. This may include which links you click on, or information that you type into our online forms. This may also include information about your device or browser. We have a legitimate interest in understanding how you interact with our website to better improve it, and to understand your preferences and interests in order to select offerings that you might find most useful. We also have a legitimate interest in detecting and preventing fraud.
Web logs We collect information, including your browser type, operating system, Internet Protocol (IP) address (a number that is automatically assigned to a computer when the Internet is used), domain name, click-activity, referring website, and/or a date/time stamp for visitors. We have a legitimate interest in monitoring our networks and the visitors to our websites. Among other things, it helps us understand which of our services is the most popular.

In addition to the information that we collect from you directly, we may also receive information about you from other sources, including third parties, business partners, our affiliates, or publicly available sources. For example, if you submit a job application, or become an employee, we may conduct a background check.

How Personal Information We Collect is Used

The personal information collected is combined with other information collected about you and is used and disclosed in a number of ways by us, to help us better understand and serve our customers, including:

Although the sections above describe our primary purpose in collecting your information, in many situations we have more than one purpose. For example, if you complete an online purchase we may collect your information to perform our contract with you, but we also collect your information as we have a legitimate interest in maintaining your information after your transaction is complete so that we can quickly and easily respond to any questions about your order. As a result, our collection and processing of your information is based in different contexts upon your consent, our need to perform a contract, our obligations under law, and/or our legitimate interest in conducting our business.

We do not sell or rent to third parties any of the personal information that you provide to us through this Site or at our Locations, or authorize any of our suppliers to sell or rent any such personal information, and we do not authorize any of our suppliers to make independent use of your personal information for their own purposes, including but not limited to direct marketing. We may provide your information to partner companies with your permission and we may permit partner companies to collect your information directly from you with your permission. However, aggregated information about customers utilizing this Site, in surveys or otherwise providing information to Topgolf will be utilized by Topgolf and/or suppliers in connection with research, benchmarking and other like uses related to general usage analytics.

Site Usage Information & Cookies

Like most websites, this Site tracks the total number of visitors to our Site, the number of visitors to each page of our Site, pages visited per use, browser type, IP addresses, exit page, duration of use, and operating system type, in order to administer the Site and analyze trends and statistics to evaluate our visitors' preferences and the effectiveness of the Site. We share anonymous, aggregated statistics about visitors to this Site with third parties, and we allow third parties to collect aggregate data through this Site and/or supplier sites accessible from or though this Site for these purposes.

For purposes of collecting the aggregate data mentioned above and for other reasons stated here, this Site uses cookies and related technologies ("cookies") to enhance the browsing and usage experience on our Site. "Cookies" are small files or records that are placed on a visitor's device or browser (by us or a third party provider of ours) to collect information about your activities on our Site. The information captured about your activities on our Site will make it possible for us: (i) to speed navigation and provide you with custom-tailored content; (ii) to remember information you gave to us so you don't have to re-enter it each time you visit the Site; (iii) to monitor the effectiveness of certain of our marketing email campaigns; (iv) to monitor the total number of visitors, pages viewed, and banners served on our Site; and (v) to enforce limitations on downloads described for online coupons and other similar offers. If you refuse cookies, your experience on our Site may be affected — for example, you may not be able to utilize all of the functions on this Site. As detailed below, we also allow certain trusted partners to place cookies on our Site and services in order to provide personalized marketing to you.

Your Choices

You can review your Internet browser settings, typically under the sections "Help" or "Internet Options" to exercise choices you have for certain cookies, including for interest-based advertising. If you disable or delete certain non-essential cookies, you might not be able to access or use important functions or features of this Site or services, and you may be required to re-enter your log-in details. Please note you may also still receive advertisements from the relevant ad serving company you opted out of, but the ads will not be tailored to your interests. For our mobile app, please review your device settings or third party tools available.

Mobile Terms & Conditions


On occasion, Topgolf may conduct or sponsor contests/sweepstakes with the opportunity to win prizes. Each contest/sweepstakes has its own terms and conditions ("Official Contest/Sweepstakes Rules"). As part of entering a contest or sweepstakes online through this Site or through a third party provider site, certain personal information (including your name, address, phone number) is required. This information will be used as described in the applicable Official Contest/Sweepstakes Rules. 

Sharing Your Personal Information

In addition to the specific situations discussed elsewhere in this policy, we disclose information in the following situations:

In addition, we may share data in other unanticipated circumstances with your prior valid consent.

Children's Privacy

We do not knowingly collect any personal information from children under the age of thirteen (13) years. This Site is directed to persons who are at least thirteen (13) years of age. If a parent or guardian is made aware that a child under the age of 13 has provided us with personal information through any point of contact, we ask to be contacted at the below email address, and we will delete the information about the child referenced from our files. If Topgolf has actual knowledge that personal information about a person under the age of 13 has been collected without appropriate parental consent, then Topgolf will take the appropriate steps to delete such information. Topgolf does not sell the personal information of minors less than 16 years of age without affirmative authorization.

Security of Your Personal Information

Topgolf takes and requires that its suppliers take reasonable and appropriate steps to keep your personal information confidential. Although we can't guarantee that there will never be a security problem, we have in place appropriate security measures to guard against the loss or misuse of the information collected on this Site and at our Locations. In the event that we are required by law to inform you of a breach to your personal information, we may notify you electronically, in writing, or by telephone, if permitted to do so by law.

Changes in Our Privacy Policy

We may change our privacy policy and practices over time. To the extent that our policy changes in a material way, the policy that was in place at the time that you submitted personal information to us will generally govern that information unless we receive your consent to the new privacy policy.

Changing Your Information - Data Subject Rights

You may be entitled to certain choices regarding your personal information. As applicable, please contact us by one of the methods listed below and we will assist you with your request as soon as possible. Please note that in order to exercise these rights, we may have to verify your identity to make sure you are exercising rights related to personal information belonging to you. Depending on your request, we may request certain information from you in order to verify your identity and residency using personal information already provided by you, prior to granting any data subject access request, including a request for access or deletion of data. You may also appoint an authorized agent by contacting us at the email below and verifying your identity and residency. Please note, if you elect to exercise one of your choices listed below, you will not receive discriminatory treatment by us for exercising your privacy rights that are conferred upon you by law. You can make the following choices regarding your personal information:

This Site provides links to websites not operated by Topgolf, including our suppliers or partners. Topgolf requires that its suppliers take steps to keep your personal information confidential. Notwithstanding the foregoing, Topgolf assumes no responsibility for third party websites, including but not limited to the privacy practices of these third party sites. We encourage you to be aware of this when you leave this Site, and we recommend that you review the privacy policies of every website that collects personal information from you. This Privacy Policy applies only to this Site and our Locations.

Although we endeavor to alert you when you are about to leave our Site when you click on a link to a third party site, Topgolf does not guarantee that you will receive this alert when you leave this Site. It is your responsibility to determine when you have left this Site.

Cross-Border Data Transfers

As a multi-national company we transmit information between and among our affiliates. As a result your information may be processed in a foreign country where privacy laws may be less stringent than the laws in your country. Nonetheless, where possible we take steps to treat personal information using the same privacy principles that apply pursuant to the law of the country in which we first received your information. By submitting your personal information to us you agree to the transfer, storage and processing of your information in a country other than your country of residence including, but not necessarily limited to, the United States. In addition, we transfer your personal information to third party service providers to assist with various services, including, but not limited to, transaction processing and fraud prevention. These service providers may be located in other countries. If you would like more information concerning our attempts to apply the privacy principles applicable in one jurisdiction to data when it goes to another jurisdiction you can contact us using the contact information below.

Other Issues

What are the consequences of not providing personal information?

You are not required to provide all personal information identified in this Privacy Policy to use this Site or the services, but certain functionality will not be available if you do not provide personal information. If you do not provide personal information, we may not be able to enter you into contests, respond to your requests, or provide you with marketing that we believe you would find valuable.

Do we engage in automated decision-making without human intervention?

We do not use automated decision-making without human intervention, including profiling, in a way that produces legal effects concerning you or otherwise significantly affects you.

South Korea Privacy Rights
Certain specific privacy rights apply to you if you are a South Korean resident. These are set out in the following sections.

Details of third-parties with whom we share your information
If you are a South Korean resident, you may request information from us about how we may share certain categories of your personal information with third parties. We may provide third parties with your information as set forth below:

Third Party Recipients / Location Contact Information for Personal Information Related Inquiries Personal Information Collected,
Purposes, and Retention
Method of Transfer / United States CyberSource Corporation
P.O. Box 8999
San Francisco, CA 94128
ATTN: Data Use and Privacy Office Fax: (650) 286-6547
CyberSource Limited
P.O. Box 3073 Reading RG1 9YB United Kingdom
ATTN: Compliance Officer
Fax: +44 (0)118 990 7301 is a Services payment processor. Your registration information will be processed for the period necessary to fulfil the purposes outlined in this Privacy Policy and in accordance with applicable law. Data transfer agreement., Inc. / United States Customer Service
PO Box 81226 Seattle, WA 98108-1226, United States, Inc. is a cloud service provider. Your general personal information will be processed by, Inc. for storage purposes for the period necessary to fulfil the purposes outlined in this Privacy Policy and in accordance with applicable law. Data transfer agreement.

Transfer of Information Overseas
Our computer systems are currently based in the United States ("U.S."), so at the time the personal information detailed above is collected and processed for the above mentioned purposes; it is maintained by us in the U.S. We provide appropriate protections for cross-border transfers as required by law for international data transfers, including the Act on Promotion of Information and Communications Network Utilization and Information Protection of the Republic of Korea. We retain your personal information based on the time period detailed below.

Collection of Opinions and Handling of Complaints
If you have any questions regarding this Privacy Policy, you may raise your questions with us as detailed below.

Information for California Residents
California Civil Code 1798.115(c), 1798.130(a)(5)(c), 1798.130(c), and 1798.140 indicate that organizations should disclose whether certain categories of information are “sold” or transferred for an organization's “business purpose” as those terms are defined under California law effective January 1, 2020. You can find a list of the categories of information that we share here. Please note that because this list is comprehensive it may refer to types of information that we share about people other than yourself. If you would like more information concerning the categories of personal information (if any) we share with third parties or affiliates for those parties to use for direct marketing please submit a written request to us using the information in the "Contact Information" section below. We do not discriminate against California residents who exercise any of their rights described in this Policy.

Questions and More Information

If you have any questions regarding our Privacy Policy, or you would like to submit a request based on a right listed in this Policy, please contact us by sending an email to or by calling 1-866-TOPGOLF (1-866-867-4653).

If you reside in the European Economic Area, you can also write to us at the following address:

TopGolf Limited (UK)
Kinetic House, Theobald Street, Elstree
Hertfordshire WD6 4PJ


Topgolf Sweden AB
Attn: Privacy
Svärdvägen 11 4tr, SE-182 33 Danderyd

Please note that you also have the right to lodge a complaint with your local Supervisory authority. This Privacy Policy was last updated: December 30, 2019.